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Monthly archive for July 2016

Can I measure ROI (Return On Investment) for Social Media?

Can I measure ROI (Return On Investment) for Social Media?

Everyone wants to measure ROI, but how to measure ROI with your social media channels is not always easy to answer. First and most important is to set goals that can be measured. Social media marketing is not the same as “On-line Advertising”. You don’t simply turn

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Advertising on Social Media

Advertising on Social Media

All advertisements should either build your brand or sell your product/service. When creating an advertisement, ask yourself what you want the advertisement to do. Do you want the advertisement to build your brand recognition or sell a specific product or service? Branding When using an advertisement for

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Email or Newsletter

Email or Newsletter

Many companies today like to send their newsletters out via email to their clients. This is not only a good practice it makes perfect sense in today’s digital world. What is important to understand is the difference between sending an email and sending a newsletter via email.

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