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Digital Marketing Tips

E-mail Marketing
E-mail marketing is the most effective marketing for the money spent. Studies done in the US show a pay back of 40 USD for every dollar invested.Gather emails from your customers and keep them informed of sales, events, special offers and other attractions for your business and related products or services. Send out targeted emails, general newsletters and useful information to your existing and potential client base

Less is More
When email marketing and sending newsletters, it is important to remember that you do not want to upset your best clients with too many emails. Consistent and informative, but not intrusive is the key to keeping clients engaged. Sending emails is not the same as posting on a social media site. No matter how many great offers you have, daily emails will have your clients deleting them without opening them.

Newsletters
Newsletters should be informative and consistent. You can add advertisements, discounts and specials, but the main focus of a newsletter should be news and information to keep the client interested. It does not need to only contain your own content, but could include industry or product related materials. Consistency is not the same as frequency. You do not have to send out a newsletter often, but it should be consistent and not erratic. If you send out a newsletter weekly, monthly, quarterly or even annually, the main point is to be consistent. You want your loyal clients to look forward to it and expect it.

Social Media Accounts
Repeat your message in multiple channels and platforms, to achieve the repetition effect. For every new platform that a potential client uses to see your message, it increases the likelihood of business.

Whether you have Facebook, LinkedIn, Twitter or some other social media account created for your business or several different accounts, the handling or these accounts needs to be the same. Post often and post interesting content.

Do not simply place a product or service offer on your social media in the hopes that someone will want to purchase. You need to build a relationship with your followers and provide them with interesting content. You can place ads and special offers, but it should not be the majority of your posts.

Social Media Account Types
Publish relevant and genuine content as often as you can. Social media accounts are not all the same, nor should they be treated the same. Posting relevant content on Facebook is not always the same as relevant content on LinkedIn or Twitter. Make sure that what you post is relevant for all accounts or only post it in the accounts where it is relevant to do so.

Be Responsive
Most social media accounts have the ability for your visitors to send messages back to the business. Check your accounts for messages and encourage your fans by letting them know you see and hear them.

Targeted Ad Campaigns
Use social media to target your ad campaigns. Most social media will allow you to target specific locations, age groups and genders. Some, like Facebook will also let you expand your targeted audience based on soft demographics such as habits, preferences, likes and dislikes.

Advertising
Your ads should either build your brand or sell your product/service. Every message you post on your social media site is an advertisement for your company, so ensure that if it is not specifically selling a product or service, it is building and promoting your brand.