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3 key points to have Effective Newsletters

Writing a newsletter takes time and effort, so why not do it right. Get the most out of your newsletters and get your clients to look forward to your next newsletter. Here are 3 points that will guide you to having efficient and effective newsletters. Timing and

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Social Media for Business – It Takes Time and Effort

Using social media for your business is a brand building exercise. You can advertise on social media, but that is not the same as posting to your Facebook, Twitter, Instagram and other social media pages. When done right, posting regularly to your social media account will increase

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Effective and Efficient Content

Effective and Efficient Content

Even if these two terms have different meanings, for a post to be effective it must also be efficient. Let’s separate them for a minute and look first at efficient postings. For a post to be efficient it must fit the following 3 parameters. Easy to read

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5 things to think about when trying to find content to post

5 things to think about when trying to find content to post

What can I post when there is nothing left to post? Everyone is always telling me that the hardest part of maintaining their social media is finding content to post. “I just don’t know what to post.” As many experts say, to have engaging posts, you need

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Can I measure ROI (Return On Investment) for Social Media?

Can I measure ROI (Return On Investment) for Social Media?

Everyone wants to measure ROI, but how to measure ROI with your social media channels is not always easy to answer. First and most important is to set goals that can be measured. Social media marketing is not the same as “On-line Advertising”. You don’t simply turn

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Advertising on Social Media

Advertising on Social Media

All advertisements should either build your brand or sell your product/service. When creating an advertisement, ask yourself what you want the advertisement to do. Do you want the advertisement to build your brand recognition or sell a specific product or service? Branding When using an advertisement for

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Email or Newsletter

Email or Newsletter

Many companies today like to send their newsletters out via email to their clients. This is not only a good practice it makes perfect sense in today’s digital world. What is important to understand is the difference between sending an email and sending a newsletter via email.

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What to Post on Social Media

What to Post on Social Media

Determining what to post will, of course, vary depending on your type of business. Whether your business is service oriented, product centric or a combination, posting to your business pages on social media will still follow some basic points to be engaging. Your social media business pages

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Social Media Basics

Social Media Basics

Social media has become an essential aspect of any company’s marketing strategies over the past few years. 70% of the U.S. population has at least one social networking profile according to Statista. Social media can help you to improve your brand awareness and increase your customer reach through

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